Everyone talks about the world famous Fire Festival known as Up Helly Aa, held in Lerwick. People fly from all over the world to see this fiery extravaganza - but why follow the crowd? Be different! There isn't just one UHA - there are many rural UHA festivals across Shetland and Scalloway is definitely one not to miss - it's the uber cool alt Fire Festival and I do love Scalloway (Shetland's old capital) - it's got a great vibe. Plus, and it's a big positive - Lerwick UHA has people booking flights, ferry and accommodation often a year in advance. Attend a rural UHA and booking accommodation is easy and far cheaper (for now!)
Watch the Scalloway video - read all about the fest here and when people ask if you've been to the Lerwick Festival you can do that snotty traveller thing - 'ohhhh god NO! Scalloway is the Fire Festival to attend - Lerwick is sooooo commercial!'
Insider tip: find out more about rural Up Helly Aa festivals here and for the official tourism website - amble over here